Evaluation Question 3

What have you learned from your audience feedback?

"It is essential to know who your audience is and deliver to them" - Lee Kynaston - Ex deputy editor of Men's Health 2010

 

When devising any media product, audience research is essential in getting to know the audience and the needs and interests we need to target. This is especially the case in the film industry, which has such extensive conventions in genres and narrative used to attract a niche or mainstream audience. Throughout the production we carried out research to make sure we were still targeting our own niche audience.  One of our most informative pieces of research was a  screening our film to a group who would fit into our target audience, who then gave us their honest opinions.





From our feedback, we can see that the audience enjoyed the experience of watching the film most of all. The variety of angles and editing were pleasing and the performance was a believable portrayal. However, from our feedback, we also learned that our target audience incorporates both a younger and older generation. The 16-24 category can relate to the character of the story more (media effects, insecurities) however, and older, cultured audience enjoyed the performance and the narrative of the short film. Initially, in our first pitch of the idea to an audience, the audience were confused of the concept of the short film, however we took this on board and worked especially hard to make sure the narrative made sense, as well as the ending. This is confirmed to have worked in our new feedback. If I could do the project again, I would take more care of the ending scene with the appearance of the child, which although short, is an important element to the film and the story.