The conventions for mainstream and short film posters differ due to budget and the type of movie they are trying to promote. The purpose of mainstream films is usually to make money and lots of it; this means including famous actors relating to their genre on the posters in order to attract a larger audience. The graphics and effects used on the posters are also more impressive than a low budget film which promotes a stronger sense of the movie's genre.
In a short film's poster, it is usually simpler and puts across the themes of the film. This usually includes using iconography relating to the genre, for example, a couple framed together would most likely be used in a Romance film.
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